Telemundo is launching an awareness campaign to let viewers know about the upcoming digital transition. The campaign will launch Sunday, a year from the industry’s switch date of Feb. 17, 2009.
email this
permanent link
The Wall Street Journal is said to be considering a weekly culture section in a move that would further Rupert Murdoch’s goal of competing with The New York Times.
email this
permanent link
Sirius and Chrysler have extended their exclusive relationship through September, 2017. All Chrysler brands are covered by the agreement.
NBC still saysAn NBC spokesperson has said that changes will be made to this year’s upfront, and that an announcement about those changes can be expected “shortly.”
email this
permanent link
The ex-editor in chief of Life & Style magazine is launching a blog that will feature content focused on magazine and newspaper covers as well as website home pages.
email this
permanent link
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new Scarborough Research report, writes MarketingCharts.
email this
permanent link
Retail sales in the U.S. rose 0.3 percent in January led by spending on autos, clothes and gasoline. The boost in sales followed a 0.4 percent decrease the previous month.
Clear Channel representatives have met with three of the commissioners on the FCC to argue against the proposed merger of Sirius and XM Satellite Radio.
email this
permanent link
Omnicom’s fourth quarter earnings were up 13 percent due to strong international growth, the marketing and communications company announced today.
email this
permanent link
Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine, reports MarketingCharts.
email this
permanent link
ABC’s Taxi TV has added Reuters financial news content to the video screens found in the backseats of New York City taxi cabs.
email this
permanent link
Coca-Cola’s strong sales of Vitaminwater in the U.S., along with higher sales of soda in Asia and Latin America, boosted fourth-quarter net income 79 percent to $1.21 billion, or 52 cents a share, over last year.
In balloting conducted yesterday, WGA members voted overwhelmingly to end the three-month-old strike.
email this
permanent link
Omnicom has acquired The Kearn Organization, a company that specializes in customer acquisition and business-to-business lead generation.
email this
permanent link
