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Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine, reports MarketingCharts. The online survey of 684 B2B marketers conducted during the last week of January and the first week of February found as follows:
Among those who have revised their budgets down, the channel cited most as likely to undergo declines was print (cited by 45.3 percent of marketers). Among those who have revised their budgets up, the areas cited as likely to undergo the greatest increase was online (cited by 48.5 percent). For more findings, see the coverage by MarketingCharts .
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
