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The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new Scarborough Research report, writes MarketingCharts. The Scarborough Newspaper Penetration Report features print, website, and Integrated Newspaper Audience (INA) ratings (defined as the weekly net unduplicated audience of the printed newspaper and its website), and covers data collected from August 2006 to September 2007. See tables of the top 5 print, web and integrated weekly newspaper audiences. Rochester Democrat & Chronicle ranks number one in local market (DMA) adult penetration for print audience and Integrated Newspaper Audience:
Washingtonpost.com is the newspaper website with the greatest local penetration, according to the report. Almost one-quarter (22 percent) of adults in the Washington, DC, local market had visited the website in the previous week.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
