Spending on branded entertainment grew 14.7 percent year over year, to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers shift budgets from traditional advertising to alternative marketing strategies, according to a PQ Media report, MarketingCharts writes.
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In one of his frequent “Talk to Sam” emails, Tribune Co. chief Sam Zell announced to employees that the company would cut staff by 400 to 500 people companywide.
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Traffic to consumer magazine websites during Q4 2007 grew at more than three times the growth rate of the overall U.S. internet audience.
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Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population - and they are more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports.
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A top analyst at JP Morgan said at OnMedia NYC earlier this month that big media companies will continue to shell out big bucks for media startups.
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Publicis Group and Havas reported strong Q4 and full year 2007 results, outpacing industry trends. Havas growth was strong in all business groups, particularly digital and media operations.
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The current global news gathering system for NBC News is apparently undergoing an overhaul.
Jericho fans made such a fuss about the cancellation of their adored show - sending a cascade of nuts to the CBS offices - that the network decided to revive the drama for a short second season. If ratings improved, the network said, it would consider bringing it back for a third.
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Yahoo is wooing News Corp. in the hopes that Rupert Murdoch’s media empire can save it from a hostile takeover by Microsoft, or at least convince Microsoft to sweeten its bid.
The deal for two private equity firms to purchase Clear Channel can go through, the Justice Department’s antitrust division says, if Clear Channel sells radio stations in four cities.
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