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Jericho fans made such a fuss about the cancellation of their adored show - sending a cascade of nuts to the CBS offices - that the network decided to revive the drama for a short second season. If ratings improved, the network said, it would consider bringing it back for a third.
Tuesday, the show staged its return and managed only a lackluster performance, prompting speculation that fans did not do enough to get the word out, writes Media Life.
Jericho averaged a 2.5 adults 18-49 rating in the 10 p.m. Tuesday slot, per Nielsen overnights. That’s 19 percent higher than the show’s miserable finale last spring, but down 11 percent from the show’s 2.8 average last season. It was also down 22 percent from the first season’s premiere of 3.2.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
