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Yahoo to News Corp: Rescue Me!

Yahoo is wooing News Corp. in the hopes that Rupert Murdoch’s media empire can save it from a hostile takeover by Microsoft, or at least convince Microsoft to sweeten its bid.

While Murdoch said during a conference call last week that he wasn’t interested in an outright acquisition of Yahoo, he is reportedly interested in folding his MySpace.com and other internet assets into Yahoo, according to the AP.

News Corp. and a private equity firm would then buy a 20 percent stake in Yahoo, in a deal that would increase the company’s market value, the Wall Street Journal reports.

Microsoft offered $44.6 billion, or $31 per share. Yahoo is said to want at least $40 per share.

Several analysts say a deal between News Corp. and Yahoo does not make sense, and some believe it is simply a bid by Yahoo to pressure Microsoft into raising its offering price, writes MarketWatch.

Yahoo’s negotiations with Google and News Corp. could, rather than increasing Microsoft’s bid, actually run the risk of derailing the deal, Youssef Squali of Jeffries & Company believes. He points out that Yahoo is playing a dangerous game, and that a “no deal” scenario would send the stock quickly back to below $20.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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