Men and women consume online video differently, and a new prime time has emerged online, according to (pdf) findings from Nielsen Online’s initial full release of its new VideoCensus syndicated measurement service, reports MarketingCharts.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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Now that the writers strike is over and the Academy Awards can go on as planned, ABC is pulling approximately $1.82 million per :30 spot, say analysts.
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Four of the largest newspaper companies in the country have teamed up to offer advertisers a way to reach aggregated audiences online.
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CBS has renewed 11 series for the fall. Nine are scripted dramas and two - Two and a Half Men and The Big Bang Theory - are sitcoms.
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As media becomes more fractionalized, marketers with NASCAR deals are branching out from traditional media to explore venues such as cell phones and other mobile devices, DVRs, and video game consoles.
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Retail sales data for January from the U.S. Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3 percent seasonally adjusted from December and 4.6 percent unadjusted year over year, the National Retail Federation (NRF) reports (via MarketingCharts).
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