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Now that the writers strike is over and the Academy Awards can go on as planned, ABC is pulling approximately $1.82 million per :30 spot, say analysts.
That figure is up between 7 percent and 8 percent over last year, writes MediaPost.
Last year, the Oscars award show earned a 14.1 rating/33 share among adults 18-49, with 40.2 million total viewers. That was up from 38.9 million total viewers in 2006. The broadcast has also been building among younger viewers and women, according to the article.
Advertisers returning this year include American Express, Coca-Cola, General Motors, Mars/Masterfoods, MasterCard, McDonald’s, JC Penney, L’Oreal, and Dove Cream Oil.
Not returning, at least so far, are AT&T, Bank of America, Careerbuilder.com, Kodak and Microsoft.
The show airs on Feb. 24.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
