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Four of the largest newspaper companies in the country have teamed up to offer advertisers a way to reach aggregated audiences online.
The New York Times Co., Gannett Co., Tribune Co. and Hearst Corp. have formed a company called quadrantOne to create an online advertising sales network, writes Reuters.
The network will reach nearly 50 million monthly unique visitors, quadrantOne said. It will cover 27 of the top 30 markets.
Each company will dedicate a certain amount of inventory to quadrantOne, allowing the network to “offer customized online campaigns on a highly competitive basis,” says interim chief executive Dana Hayes.
Yahoo has been building a similar consortium, and has signed several publisher, including McClatchy and Media General Inc.
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