The Sharper Image is replacing CEO Steve Lightman with turnaround specialist Robert Conway just two weeks after the company announced its total sales for 2007 fell 26 percent.
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Credit card companies are increasing their mailings in order to improve relationships with existing customers, according to a report from Mintel Comperemedia.
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Johnson & Johnson is launching an online video campaign in an effort to reach GenYers who are now becoming mothers.
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ABC released a partial list of advertisers willing to pay just over $1.8 million for a 30-second spot during the Oscars.
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Welch’s grape juice, that ultra-sweet mainstay of childhood, has purchased a two-page ad in People magazine that is meant to be licked.
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NBC Radio City eventA strike-shortened development season may push new programs to later in the fall season than normal, with some planned programs likely not seeing the light of day until next January.
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The New York Times plans to cut 100 newsroom jobs this year. Executive editor Bill Keller says the cuts will come mainly through attrition and buyouts, but layoffs are a possibility.
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While U.S. media employment plummeted to a 15-year low (due mostly to the slumping newspaper industry), advertising/marketing services soared to a new record in November.
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Radio growth is stagnating, while outdoor continues to boom. The trend is emphasized by the most recent revenue announcement by Clear Channel Communications, which saw its outdoor division surpass its radio division in terms of total revenue for the first time ever.
Datamonitor expects the global television broadcast market to undergo significant revenue growth, from $284.1 billion in 2007 to $326.2 billion by 2010, according to a Datamonitor report, “2008 Trends to Watch: Media and broadcasting technology,” MarketingCharts writes.
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The NAB, continuing to whine about an XM-Sirius Satellite Radio merger, has asked the FCC to adopt a rule that will block the satellite radio companies from offering local content.
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Online customer reviews are profitable for retailers and help build a sense of community for online shoppers, 82 percent of whom consider such reviews better than researching a product in-store with a sales associate, according to a Power Reviews study conducted by the e-tailing group, MarketingCharts reports.
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Americans think that No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in blogs, discussion forums and other social media outlets, reports MarketingCharts.
