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Radio growth is stagnating, while outdoor continues to boom. The trend is emphasized by the most recent revenue announcement by Clear Channel Communications, which saw its outdoor division surpass its radio division in terms of total revenue for the first time ever.
Clear Channel Communications’ revenues rose 4 percent in Q4 2007 over the same quarter in 2006, to $1.84 billion, according to MediaPost. The outdoor division rose 13 percent to $936.7 million, while radio division revenues slipped 3 percent to $874.6 million.
For the full year, radio still pulled slightly more in terms of total revenue than outdoor, with $3.49 billion compared to $3.38 billion. Outdoor’s growth, however, was 13 percent for the year, while radio was basically flat.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…
BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
The magazine hopes to capitalize on the strength of the BBC brand in the U.S. “While…
Clear Channel, its private equity buyers and the banks which agreed to finance the deal have settled, with Clear Channel agreeing to accept a new deal at a lower price of $17.9 billion.
Thomas H. Lee Partners and Bain Capital…
Despite the fact that it was a modest hit, and won its time slot on Sunday nights, the reality show Oprah’s Big Give will not return to ABC next year.
ABC entertainment pres Steve McPherson said the network would “absolutely…
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
A movie scene taking place in a cafe might be followed by an ad for coffee, while…
Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…
