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While U.S. media employment plummeted to a 15-year low (due mostly to the slumping newspaper industry), advertising/marketing services soared to a new record in November.
Marketing consulting employment reached a record 148,500 in December, accounting for the bulk of job gains in the last year in the advertising and marketing services sector, writes AdAge. Total advertising/marketing-services jobs in November reached 769,000.
Aside from consulting, employment in the sector remains below the highs it hit during the 2000 bubble. Ad agency staffing is still 10 percent below its peak, while employment at PR agencies is down 11.5 percent from its 2000 high.
Jobs in the sector are above where they were following January 2004’s post-recession nadir, however.
Media jobs, on the other hand, are down from 2000 levels. Newspapers have cut one in four jobs since the industry peaked in 1990. In 1990, newspapers accounted for 50 percent of all U.S. media jobs. Last year, that number was 38 percent.
TV and radio have also cut jobs. Magazines were up 400 jobs and internet media companies were up 9,200 jobs.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
