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Welch’s grape juice, that ultra-sweet mainstay of childhood, has purchased a two-page ad in People magazine that is meant to be licked.
The front page of the ad features a bottle of the juice. The back page includes a peelable sticker which hides a flavor sample, writes MediaPost.
The ad was created by First Flavor, a company which also makes flavor samples for in-store promotions at supermarkets.
To ensure that the taste strip hasn’t been pre-licked by someone ahead of you in line or in a waiting room, the sticker will not re-seal once it has been opened.
Last fall, CBS ran an ad - also created by First Flavor - in Rolling Stone magazine, flavored like a lime mojito for its series Cane.
A study released last year by GfK Starch found that unusual ads, such as those with sound clips, pop up displays, multi-page layouts, or, presumably, tasty flavors, resulted in much higher rates of ad recall. Less spectacular but still effective are scent-strip ads, which increase readership of ad copy by 136 percent, the study found.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
