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Britain’s Office of Communications (Ofcom) will begin making spot-checks of TV broadcasters to be sure they are complying with some new license conditions the independent regulator is putting into place come March.
The license conditions make broadcasters directly responsible for consumer protection and the compliance of premium rate services, such as PhonepayPlus, that allow for phone voting, writes the Guardian. Broadcasters will be required to obtain independent third-party verification of all systems used in premium rate service voting and competitions.
Premium-rate phone voting scandals and viewer deception was prominent last year across all major terrestrial broadcasters. Broadcasters face 3.5 million pounds in fines after it was revealed that callers were being charged for phoning in after competitions had already closed, Brand Republic reports.
Ofcom’s regulations, which take effect March 18, are expected to boost audience confidence in the U.K. broadcast industry.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
