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Top 50 U.S. Web Rankings Issued for January, Tax and Politics Sites Surge

Yahoo Sites again edged out Google Sites among U.S. web properties with 138 million visitors vs. nearly 135 million, as traffic to the tax, politics, career, real estate and travel category sites also increased, according to a monthly analysis by comScore’s Media Metrix service, reports MarketingCharts.

Among the December data released by comScore:

Top 50 Properties (Unique Visitors)

Among the highlights (see table for more):

  • Third after Yahoo Sites and Google Sites was Microsoft Sites with 119 million visitors.
  • During the month, large increases were experienced by the following properties; Superpages.com Network (rising 13 spots to position 19), Disney Online (up four spots to position 22), and Expedia Inc. (up nine spots to 32).
  • CareerBuilder LLC entered the ranking this month grabbing position 27.

Beginning with January comScore Media Metrix data, Time Warner Network has been divided into AOL LLC, which includes all AOL-related entities, and Time Warner - excluding AOL.

Top 50 Ad Focus Ranking (Advertising Reach)

Among the highlights (see table for more):

  • Platform A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, debuted this month in the top spot in the Ad Focus Ranking, reaching 91 percent of the more than 184 million Americans online.
  • Substantial gains were achieved by Adconion Media Group (up four spots to 14), PrecisionClick (up six spots to 35), and Kontera (up four spots to 36).
  • Three entities joined the ranking this month: Turn, Inc., IACAS Network, and CNN.

For coverage of high-growth sites and categories, including additional tables, see MarketingCharts.

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CC Outdoor Rev Stalks Past Radio for Second Straight Quarter

Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…

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Small-Market Newspapers Fare Better than Big Metros

Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.

Small town newspapers are faring better than most of their regional…

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MindShare: Most Moms Skip Television Ads

Busy moms apparently aren’t willing to waste their “me time” watching television commercials.

According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…

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Larry King Gives Way to… Ryan Seacrest?

Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.

The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.

Seacrest is currently host of E! News, American Idol…

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Ax Falls on Digital at Hachette; Conde Nast Switches Publishers

Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…

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Long-Term CMOs Loyal to Brands

Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.

92 percent of CMOs with…

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