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The Michael Alan Group, headquartered in New York, is offering advertisers a program to reach consumers on buses as they head to the Hamptons for some sun and sand.
The campaign, called Seat Drops, allows advertisers to place samples and product literature on the seats of five, 56-passenger buses used by Hampton Jitney, writes Media Life. Staffers can also be hired to talk up the brand to passengers during the trip.
Recent campaigns include a magazine, make-up samples, sunscreen and bottled water in a reusable beach bag, and a bottle of jewelry cleaner along with a brochure from a jewelry company.
Hampton Jitney says the gender ratio is 50-50, with a skew to female on weekends. 88 percent of riders have an income of $100,000 and up.
Lead time is three months for holiday weekends, one to two months for other dates.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
