Following Wednesday’s announcement by NBC that it was revamping its upfront and scheduling processes, Fox executives say their network has already been doing for years what NBC is planning.
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Radio One’s losses in the fourth quarter widened substantially over the same period the previous year due to the challenging advertising market.
CMP is buying Gartner’s Vision Events business for $11.4 million, writes Folio. The deal is expected to be final within two weeks.
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Procter & Gamble has released the first five-blade razor for women and is launching its largest campaign on the women’s side of its business since 2001.
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U.S. newspaper website audience coverage has grown 14 percent - from 6.4 percent for the 12 months ended Sept. 2005, to 7.3 percent for the 12 months ended March 2007 - and that online audience growth is mitigating print audience losses by 28 percent, according to (pdf) Scarborough Research, MarketingCharts reports.
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Reed Elsevier announced that it will acquire ChoicePoint Inc. for $4.1 billion; at the same time, it said it would sell its Reed Business Information arm to reduce its exposure to risks caused by cyclical advertising markets.
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In its second episode, fan favorite Jericho slumped to an average 2.0 rating among adults 18-49, down 23 percent from last week’s premiere.
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TV advertising has become less effective in the past two years, according to most marketers who responded to a survey from the National Association of Advertisers and Forrester Research.
Walt Disney Studios Home Entertainment and National CineMedia have entered into a marketing agreement to provide pre-feature entertainment content and advertising in movie theaters nationwide.
Wachovia Securities analyst Marci Ryvicker cut her Q1 forecast for the radio industry from flat to down 0.8 percent versus the same quarter from a year ago.
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