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Walt Disney Studios Home Entertainment and National CineMedia have entered into a marketing agreement to provide pre-feature entertainment content and advertising in movie theaters nationwide.
Through the new arrangement, original content for NCM’s FirstLook pre-feature program will give audiences attending G and PG-rated movies a behind-the-scenes look at upcoming home entertainment and other Disney products.
Delivered through NCM’s Digital Content Network (DCN) – the largest digital in-theater network in North America – FirstLook is currently seen on over 13,400 screens in AMC Entertainment, Cinemark, Georgia Theatre Company, Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, Regal Entertainment Group and other network affiliate movie theatres nationwide.
Beginning later in 2008, FirstLook will also become available in participating Loews Theatres nationwide.
NCM’s DCN reaches movie screens in 164 markets throughout the U.S., including many of the highest grossing theaters in 49 of the top 50 Designated Market Areas, according to the company.
The first behind-the-scenes spot to air on FirstLook can be seen here.
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