Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
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Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes.
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Internet advertising revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full-year 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts reports.
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Sears will be cutting 200 jobs at its Illinois headquarters, MediaPost reports.
200 lost jobs totals 4 percent of headquarters employees. Cuts will occur in a division that includes marketing, store operations, customer strategy and finance. This hodgepodge was recently renamed “Support” after a reorganization effort.
Life elsewhere is blooming. Kenmore recently showcased new products at the International Builders’ Show, notably the eco-friendly Kenmore Elite Oasis washer and Oasis SteamCare, as well as antimicrobial technology for refrigerators.
The new Oasis items surpass Energy Star standards and will appear in Sears stores next month.
Meanwhilst, Kmart is conducting a national search for “the country’s next style guru,” which will serve as a Kmart fashion ambassador.
The winner will appear in ads, work with Soho designers for a day, and take home $10,000 worth of Kmart gift cards.
Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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Advertisers would be well advised to pay more attention to what their customers say influence their purchases - particularly new media options that are growing the fastest in wielding influence, according to BIGresearch’s Simultaneous Media Survey (SIMM 11, Dec. 07), MarketingCharts reports.
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Creative Director Paul Tilley of DDB, Chicago died of suicide on Friday evening, AdPulp reports (via MarketinVOX).
Early accounts of the incident say Tilley leapt from the Fairmont Hotel near DDB’s Aon Center office.
Tilley worked at DDB for 11 years. He developed “Dude, You’re Gettin’ a Dell,” a campaign that boosted Dell from number four to number one in at-home PC sales.
He was also co-developer of McDonald’s long-running “I’m Lovin’ It,” which won McDonald’s a Cannes Lions and its highest sales in 30 years, AdWeek wrote.
DDB President Rick Carpenter lamented, “Paul was a mentor to many, a friend to all. His ability to lead, inspire, and yes, entertain will be so greatly missed.”
Paul Tilley is survived by his wife and two children. He was 40 years old when he died.
Despite an impending recession, plummeting network ratings and haphazard prime time lineups — debris from the writers strike — this summer’s ad market looks promising.
Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
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Americans conducted more than 10 billion core searches last month - a significant 9 percent jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in January (via MarketingCharts):
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