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Creative Director Paul Tilley of DDB, Chicago died of suicide on Friday evening, AdPulp reports (via MarketinVOX).
Early accounts of the incident say Tilley leapt from the Fairmont Hotel near DDB’s Aon Center office.
Tilley worked at DDB for 11 years. He developed “Dude, You’re Gettin’ a Dell,” a campaign that boosted Dell from number four to number one in at-home PC sales.
He was also co-developer of McDonald’s long-running “I’m Lovin’ It,” which won McDonald’s a Cannes Lions and its highest sales in 30 years, AdWeek wrote.
DDB President Rick Carpenter lamented, “Paul was a mentor to many, a friend to all. His ability to lead, inspire, and yes, entertain will be so greatly missed.”
Paul Tilley is survived by his wife and two children. He was 40 years old when he died.
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