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Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
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