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Internet advertising revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full-year 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts reports.
Fourth-quarter 2007 revenues totaled approximately $5.9 billion, the highest ever reported for a quarter - and 13 percent more than in 3Q07 and 24 percent more than in 4Q06, IAB said.
All four quarters in 2007 set new internet ad revenue records, according to the estimates.
Actual third and fourth-quarter results will be reported in the full 2007 Internet Advertising Revenue Report, expected in May 2008.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
