»
Sears will be cutting 200 jobs at its Illinois headquarters, MediaPost reports.
200 lost jobs totals 4 percent of headquarters employees. Cuts will occur in a division that includes marketing, store operations, customer strategy and finance. This hodgepodge was recently renamed “Support” after a reorganization effort.
Life elsewhere is blooming. Kenmore recently showcased new products at the International Builders’ Show, notably the eco-friendly Kenmore Elite Oasis washer and Oasis SteamCare, as well as antimicrobial technology for refrigerators.
The new Oasis items surpass Energy Star standards and will appear in Sears stores next month.
Meanwhilst, Kmart is conducting a national search for “the country’s next style guru,” which will serve as a Kmart fashion ambassador.
The winner will appear in ads, work with Soho designers for a day, and take home $10,000 worth of Kmart gift cards.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
