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Despite an impending recession, plummeting network ratings and haphazard prime time lineups — debris from the writers strike — this summer’s ad market looks promising.
Advertisers are expected to spend as much as or more than the $9.3 million spent in 2007.
According to Media Life, advertiser demand was up against much lower supply, driving spend five percent higher than in the 2006 upfront. 2008 is expected to yield a similar supply-to-demand ratio.
Four out of five networks have posted declines in the 18-49 demo this season, with the exception of Fox, which hosted the Super Bowl.
What’s more, scatter prices are trending 20 percent or more over upfront prices — a quality which will drive advertisers to spend more out of worry that prices will rise.
One of the biggest concerns of the season is the fall in ratings, following the writers strike. If ratings continue to slide, advertisers may put their money elsewhere.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
