Freebie Men’s Titles Fly in Britain
Circulation for the men’s category in Britain has rebounded, with two free publications - ShortList and Sport - dominating.
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Circulation for the men’s category in Britain has rebounded, with two free publications - ShortList and Sport - dominating.
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This year, 32 million viewers in about 21.1 million U.S. homes tuned into watch the 80th Academy Awards - the fewest number of homes in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports.
Tuesday night’s Democratic debate in Cleveland was MSNBC’s most-watched program ever, and for the evening was second only to American Idol on Fox.
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Durex is launching a branding and lead-gen campaign dubbed “Can We Talk Condoms?” that will air on TouchTunes’ interactive out-of-home jukebox ad network.
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Allure magazine plans to launch an annual insider’s guide to luxury spas. The publication will be distributed to 200,000 spas and salons in September.
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The transition of the series Quarterlife from the internet to TV was unsuccessful, according to the show’s co-creator, Marshall Herskovitz.
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Corporate spending on IT is down in the first quarter, with 27 percent of companies reporting that they have spent less than planned in Q1 and 23 percent saying they will reduce or halt IT spending in Q2 - figures that raise concerns of a U.S. recession, according to a ChangeWave study, writes MarketingCharts.
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Ryan Seacrest and Clear Channel Radio are partnering for a new, three-hour syndicated program, On Air with Ryan Seacrest. In an unusual twist, Seacrest will be peddling ads for Clear Channel.
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The Conference Board Consumer Confidence Index, which had declined in January, again fell - sharply, to a near-15-year low. In February the Index stands at 75.0 (1985=100), down from 87.3 in January, the Conference Board reported (via MarketingCharts).
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Crown Imports, the Chicago-based joint venture between Mexican brewer Grupo Modelo and Constellation Brands, plans 100+ shows in more than 50 markets, sponsored by Corona Extra, Corona Light and Modelo Especial.
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Sears fourth quarter earnings were below already-lowered analyst projections, with net income down 47 percent to $426 million and revenue down 6.8 percent to $15.07 billion. Same store sales fell 4 percent
at Sears and 5.2 percent at Kmart.
Members of the WGA voted to ratify the new, three-year contract with the television networks and the movie studios.
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