Corporate spending on IT is down in the first quarter, with 27 percent of companies reporting that they have spent less than planned in Q1 and 23 percent saying they will reduce or halt IT spending in Q2 - figures that raise concerns of a U.S. recession, according to a ChangeWave study, writes MarketingCharts.
Only 15 percent of respondents project an increase in spending, down nine points from the last survey, in Nov. ‘07, according to the study. More companies are projecting a decrease, or no spending altogether, than they have in more than six years: See graph.
Those results were consistent across companies of different sizes (based on number of employees) - see chart.
IT segments spending for which declined most from Nov. ‘07 to Feb. ‘08:
PCs were the only category where spending increased (up 1 point), while spending on networking and outsourced IT services such as systems integration and implementation did not change.
Willingness to spend on IT products and services is low - see graph:
The forecast for the rest of 2008 is neutral: 19 percent expect growth in their IT budget, 20 percent predict a drop, and 51 percent believe it will remain the same, according to the ChangeWave survey.
“This is pretty non-ambiguous stuff here,” Paul Carton, director of research for ChangeWave, said of the results. “But it’s not the end of the world, either…. We’re having a tough quarter right now. Spending is down. That doesn’t mean there aren’t pockets where things are doing OK.”
“We find in our world of measuring change, the consumer spending is two-thirds and corporate spending is one-third.”
About the survey: Between Feb. 11 and Feb. 15, ChangeWave collected responses from 2,013 people - all of whom are involved with IT spending in their organizations. Of the respondents, most worked for US companies, and 7 percent worked for Canadian firms; a small number were from other nations.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…