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Durex is launching a branding and lead-gen campaign dubbed “Can We Talk Condoms?” that will air on TouchTunes’ interactive out-of-home jukebox ad network.
The TouchTunes network includes more than 32,000 jukeboxes with 19-inch video screens in bars, restaurants, retailers, and other businesses, according to the company. The ads, along with an invitation to take a survey, will appear after users have purchased their music.
According to TouchTunes, Durex is likely to pull at least a 7 percent response to the survey. A recent survey for Absolut Pears generated more than 105,000 responses, for a 9 percent response rate. Other campaigns pull anywhere from a 7 percent to a 10 percent response rate.
Advertisers can purchase the network or can specify DMA, specific location or music genre. They can run billboards, banners, surveys and/or Flash mini-sites.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
