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The transition of the series Quarterlife from the internet to TV was unsuccessful, according to the show’s co-creator, Marshall Herskovitz.
The show about a 20-something blogger and her friends aired on NBC to lousy ratings, and Herskovitz told a group of Harvard Business School Entertainment and Media conference attendees that it should never have been attempted, writes The Hollywood Reporter.
The airing of the show averaged a 1.3 rating/4 share among adults 18-49. That’s the network’s worst performance in the Tuesday 10 p.m. hour in at least 17 years, despite a strong lead-in from The Biggest Loser.
The show is unlikely to air a second episode.
Quarterlife was originally an ABC pilot, called 1/4 Life, which was revived by Herskovitz and partner Ed Zwick as a one-hour drama broken into eight-minute segments to be distributed online, including on MySpace. NBC picked it up for the mid-season in November.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
