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Fatigued by rising gas prices and sinking home values, millions are eagerly anticipating a refund from Uncle Sam - and so 61.2 percent of consumers have already filed their tax returns or will file a return by the end of the month, according to the National Retail Federation, writes MarketingCharts.
Consumers filed earlier this year than they did last year, the NRF’s 2008 Tax Returns Consumer Intentions and Actions Survey, conducted by BIGresearch, found:
The convenience of free online tax services will drive nearly half of all American households (49.2 percent) to the computer to file their taxes. The other half (50.8 percent) will file the traditional way and mail it in.
MarketingCharts has a few more findings from the study.
About the survey: The NRF 2008 Tax Returns Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch, was designed to gauge consumer behavior and shopping trends related to tax returns. The poll of 7,977 consumers was conducted from February 2-12, 2008.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
