Sears, struggling with slipping sales, has partnered with Hearst Magazines to launch a campaign with the theme, “Reimagine You,” which will include TV, print, catalogs, signs and displays, email, video clips, blogs and other websites. The online portion of the ad buy is part of the company’s move to boost its digital investment to five times what it was in the spring of 2007.
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The FTC has decided to review its decades-old environmental marketing guidelines after noticing a proliferation in the marketplace of companies claiming to be “green.”
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Sheraton Hotels & Resorts will get category exclusivity in a deal to sponsor NCAA championship basketball and other sporting events.
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NBC gave Quarterlife exactly one night to build an audience before exporting it to sister cable network Bravo.
Nearly 80 percent of U.S. internet users will watch online video at least once a month in 2008 - that is, 52.5 percent of all Americans, or 154 million people - a great indicator that online video has reached mainstream audiences, according to projections from eMarketer, MarketingCharts reports.
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Anheuser-Busch is adding more cable networks to its buy in order to make a splash with women.
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Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company, writes MarketingCharts.
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Consumers want access to technology and services that they are not receiving from healthcare providers - like online access to medical information and the price of physician/hospital services, finds a Deloitte Center for Health Solutions survey, writes MarketingCharts.
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Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad - with nearly half saying it is a vital component - according to research sponsored by TNS media intelligence/Cymfony, MarketingCharts writes.
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Direct mailers rejoice: The U.S. Postal Servicehas asked the Postal Regulatory Commission to allow sticky notes on letters and packages on a permanent basis.
Lamar Advertising has agreed to acquire Vista Media, the outdoor division of Entravision Communications, and its 10,600 billboards in New York and Los Angeles for $100 million cash.
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XM’s cost of acquiring new subscribers rose from $108 in 2006 to $121 in 2007. The company is now engaged in a push to promote XM and recruit subscribers via online channels in the hopes of reducing the cost of new subscriber acquisition.
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AeroGrow International, Inc., the publicly-traded maker of indoor gardening products, reported that revenue for the nine-month period ending December 31 soared 305 percent, to $27.2 million, compared to $6.7 million for the same period the previous year.
