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Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company, writes MarketingCharts.
Between January 1 and February 24, Democrats Obama and Hillary Clinton and Republican John McCain placed 6,499 television advertising spots in Ohio (see chart), according to advertising intelligence service Nielsen Monitor-Plus.
During the same time period, Obama and Clinton placed a total of 11,150 television spots in Texas (see chart). McCain did not run television ads in Texas during January and February.
Although his television spots ran only in February, Obama’s advertising far outpaced Clinton’s and McCain’s in both Ohio and Texas: His spots account for 63 percent of the 6,499 presidential campaign advertisements that have aired on television in Ohio since the start of the new year.
In Texas, Obama ran an even larger number of television spots - but because Clinton also increased her advertising, Obama’s spots accounted for just 59 percent of the 11,150 televised presidential campaign spots that aired there during January and February.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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