»
Direct mailers rejoice: The U.S. Postal Servicehas asked the Postal Regulatory Commission to allow sticky notes on letters and packages on a permanent basis.
Up until now, the allowance of sticky notes on letters, flats and periodicals was experimental, reports Direct Magazine. The USPS started a test nearly six years ago (seriously, six years ago) that allowed mailers to jazz up direct mail pieces with tricked out Post-It notes.
The service is a co-promotion with 3M Co, the maker of Post-Its. The stickies may be placed on the left side of a business envelope or large-size post card. All pieces must work with USPS automated sorting and presorted by ZIP+4.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
