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XM’s cost of acquiring new subscribers rose from $108 in 2006 to $121 in 2007. The company is now engaged in a push to promote XM and recruit subscribers via online channels in the hopes of reducing the cost of new subscriber acquisition.
XM’s revenues rose 20 percent in the fourth quarter of 2007 to $308 million, and 22 percent to $1.1 billion for the year, writes MediaPost. During Q4, XM posted a loss of $239, compared to $257 million in Q4 06.
It added 1.4 million new subscribers in 2007, for a total of more than 9 million. Sirius currently has 8.3 million subscribers.
To reduce acquisition costs, XM has begun to partner with Apple to make XM programming available on iTunes. Since XM began podcasting content in December, two of its podcasts are listed in iTunes’ top 10.
XM and Sirius are each counting on the proposed merger to help reduce subscriber acquisition costs. As expected, the companies have extended their merger agreement to May 1. According to analyst James Goss of Barrington Research, the Department of Justice review of the merger is taking an “unusual” amount of time.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
