Direct Marketers to Keep Budgets Stable in Recession; Reallocate Dollars
Whether the news is good or ill in the direct marketing sector depends on your predilection for a glass-half-full or a glass-half empty perspective.
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Whether the news is good or ill in the direct marketing sector depends on your predilection for a glass-half-full or a glass-half empty perspective.
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Widgets have become increasingly popular as a tool for publishers to distribute content, and Hearst Magazines is hopping on the bandwagon with widgets for its TheDailyGreen.com and Seventeen magazine websites.
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Nearly 94 percent of the 32 million Americans who watched this year’s Oscars watched the live telecast - but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts.
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Commuters in the New York Metro area can add one more marketing vehicle to their daily haul: Thirty second commercials, sans audio, at city bus shelters.
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Johnson & Johnson is launching a series of webisodes on iVillage that will profile eight U.S. Olympic hopefuls. The microsite will be touted on various NBCU properties, like Today, MSNBC and USA, as well as network affiliates.
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Online posted job vacancies in February grew only 3 percent from the February 2007 level, according to (pdf) the Help-Wanted OnLine Data Series (HWOL) from The Conference Board, which said that was the smallest annual growth since the series began in May 2005, writes MarketingCharts.
Spot Runner, the online services company that helps businesses develop and run their ads for radio and TV, has purchased Weblistic, a company that helps businesses run search, display and video ad campaigns.
Atlantic magazine, known for its epic print essays, has launched a digital publication called The Current for folks with no time to digest 5,000-10,000 word pieces.
AOL will be launching at least 12 new sites this year, mostly in an attempt to offer more ad inventory.
The economic slowdown and repercussions from the writers strike may not have a deleterious affect on the upfronts. Preliminary reports say the upfront season is likely to be stronger than last year.
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The outlook for the global TV advertising market is sluggish growth to 2009 - but some improvement, particularly online, from 2010 to 2012, as TV audiences continue to fragment and online advertising takes a greater share of marketing budgets, according to research from Screen Digest, MarketingCharts reports.
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Losing to the upstart CBS, for the first time in six years, will cede its spot as most-watched network. To Fox.
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Digital billboards are beginning to gain public and state support, with two recent developments helping speed acceptance.
