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Commuters in the New York Metro area can add one more marketing vehicle to their daily haul: Thirty second commercials, sans audio, at city bus shelters.
Long adorned with advertisements, select NYC bus shelters will feature :30 spots on a continuous loop, accompanied by fixed signage at the shelters.
Advertisers can display their spots on 40” x 23” video screens and complement the spot with a nearby 48” x 24” static ad, according to Media life Magazine. Bluetooth capability allows consumers to use hand-held devices to opt-in for additional video content. There currently 10 NY bus shelters using the technology, with additional screens rolling out pending city approval.
The screens can be changed monthly; one of the first advertisers, Discovery Communications, will run an ad about the Travel Channel this month and switch to a new campaign in June.
Cemusa, an international company specializing in outdoor advertising, suggests that the best categories for the screens are new movie releases, television, tourism, airlines, retail and luxury items.
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