»
AOL will be launching at least 12 new sites this year, mostly in an attempt to offer more ad inventory.
AOL has struggled as expectations of ad revenue making up for lost subscriptions have gone largely unfilled. It has previously tried launching niche sites to provide opportunities for advertisers trying to reach concentrated audiences, reports Bloomberg (via MarketingVox).
And while AOL sites logged 109.4 million visitors in January (comScore), efforts to squeeze sufficient profit from them have been largely unsuccessful. What verticals remain for AOL to expand into are unknown and unnamed.
Microsoft recently shook off the notion of AOL and Yahoo posing as ad platform competitors, asserting its only major worry in the sector lay in Google, AdAge writes.
In February, Time Warner announced it would divide the internet-access subscription business from AOL, to separate declining revenue from the rest of its operation.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
