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Losing to the upstart CBS, for the first time in six years, will cede its spot as most-watched network. To Fox.
Home to such fare as the CSI, Survivor and 60 Minutes, CBS will likely take the silver in its total-viewers race against Fox. As measured by Nielsen Media Research, Fox will likely be crowned the viewership champ in large part due to American Idol. Fox, according to the L.A. Times, nosed out CBS in prime-time viewers for the period ending February 24 (11.3 million to 10.9 million total viewers).
Fox did have the kiss of a record-breaking Super Bowl and may benefit from only having to fill 15 prime-time hours per week compared to 22 for CBS. Despite the one-shot nature of the Super Bowl and the differences in programming hours, it remains likely that Fox will be the champ at the end of May sweeps, the New York Times writes.
CBS, which uses a strategy of getting total viewers rather than the coveted 18-49 demo, has won the rights to call itself America’s top network many years running.
As a result of the lengthy WGA strike, CBS has suffered because its anchor scripted shows have gone missing. CSI, for example, last ran an original episode on January 10 and will not return with new eps until April 3.
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Fox…
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