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Atlantic magazine, known for its epic print essays, has launched a digital publication called The Current for folks with no time to digest 5,000-10,000 word pieces.
The 150-year-old Atlantic’s digital domain will feature 250-300 word items to appeal to the long-form impaired, according to Folio magazine.
Atlantic president Justin Smith says The Current will give its lead writers and bloggers a forum for “short essays or posts on a variety of topical subjects.” In January, the Atlantic made its once-paid content archives free to non-subscribers. Smith reported that the move led to a traffic increase of about 15 percent to 2.3 million monthly unique visitors.
The Current site was developed internally and Credit Suisse is sponsoring the site’s launch. “It’s not the Wild West of the blogosphere,” Smith says of the site’s appeal to advertisers. “They’re getting a very polished, highly-produced essay.”
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
