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Spot Runner, the online services company that helps businesses develop and run their ads for radio and TV, has purchased Weblistic, a company that helps businesses run search, display and video ad campaigns.
SpotRunner cites (pdf) a Jupiter Research study that claims that TV advertising is the number-one impetus for people to search for a particular company or product online.
“We are going to be the first one to be able to offer an integrated marketing campaign to these local guys,” says Spot Runner co-founder David Waxman (via TechCrunch). “When you marry television with online, television can substantially increase lift online.”
TechCrunch claims that Spot Runner will be an attractive acquisition target for Google, given Google’s predominance in the online ad space combined with its interest in TV advertising.
Spot Runner grew 500 percent last year, according to Nick Grouf, chairman-CEO of the company. “We will now be able to offer a full array of solutions for our clients for television media and for online media,” he says (via MediaPost). He says that Spot Runner’s focus will remain with “long tail” advertisers, the smaller, retail, and mom-and-pop type companies usually overlooked by big ad agencies
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
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The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
