‘Gossip Girl’ Parties On, ‘Reaper’ May Meets Its Maker at CW
The CW has granted Gossip Girl a sophomore season but did not commit to renewing Reaper or Aliens in America.
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The CW has granted Gossip Girl a sophomore season but did not commit to renewing Reaper or Aliens in America.
Arbitron is hoping to entice PPM survey participants to carry their meter every waking hour by introducing a personal homepage system that is designed to track reward points. The page, entitled My Meter and Me, is one of a dozen or so initiatives that Arbitron has undertaken to improve PPM sample performance and to increase industry confidence, which has been steadily eroding in recent months.
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Cox Radio president and CEO Bob Neil said during this morning’s earnings conference call that Arbitron has been “pretty lousy” at policing itself, and that the company should wait until the PPM gets MRC accreditation in Philadelphia and New York before rolling it out to other markets.
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Office-supplies giant Staples reported that fourth-quarter profit dropped 1 percent; the company cut its annual forecast.
The number of computers using mobile broadband technology to access the internet increased 154 percent in the fourth quarter of 2007 compared with the year-earlier period, according to a comScore study of U.S. internet usage via mobile broadband*, MarketingCharts reports.
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The biggest challenge of the relaunch of gracious-living Victoria magazine - a joint venture between Hoffman Media Inc. and Hearst Magazines - is positioning it to advertisers, says Hearst Magazines president Cathie Black.
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XM will cheer golf fans nationwide when it broadcasts coverage of the Masters Tournament from August, GA April 7-13.
The USA Network won its ninth straight cable match up in 2008 for the week ended March 2 with an average of 2.78 million total viewers.
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New lists allow direct marketers to zero in on costume buyers, tech pros, buyers of weight-loss goodies, and nutrition/health advocates.
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Clear Channel’s third network of digital billboards in Los Angeles has launched today, and is featuring current and up-to-date headlines from the Los Angeles Times.
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Google accounted for 66.44 percent of all U.S. searches in the four weeks ended February 23, while Ask.com increased its share of searches 18 percent year over year - from 3.52 percent of searches in Feb. ‘07 to 4.16 percent in Feb. ‘08, according to Hitwise, writes MarketingCharts.
Radio broadcasting company Salem Communications reported flat revenue (59.2 million compared to 59.2 last year) in 2007’s fourth quarter of 2007 and an operating income decrease of 28.8 percent (7.1 million).
