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The CW has granted Gossip Girl a sophomore season but did not commit to renewing Reaper or Aliens in America.
The CW has renewed Gossip Girl, a teen drama focusing on the rich and pretentious of Manhattan’s upper east side, because the soap-like show has a passionate young fan base. It’s the loyalty of that fan base, according to The Hollywood Reporter, that’s keeping the show on the schedule; the series has averaged just a 1.2 rating among adults 18-49 and 2.6 million viewers.
Smallville will get an eighth run, Supernatural a fourth, One Tree Hill a sixth, Everybody Hates Chris a fourth. America’s Next Top Model will be back for cycles 11 and 12.
The CW may be taking a wait-and-see approach to Reaper, which returns with five new eps starting April 22. Shows that definitely felt the ax are Life is Wild, Online Nation and WWE SmackDown.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
