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Clear Channel’s third network of digital billboards in Los Angeles has launched today, and is featuring current and up-to-date headlines from the Los Angeles Times.
The Times has purchased space on 10 billboards for 10 weeks, and will be able to change displays in order to update headlines, according to the company. The eight-second spots purchased across the 10 billboards allow for Times content to run nearly 71,000 times per week. That leaves plenty of spots for Clear Channel to sell to other advertisers on the same billboards.
The Times ran a soft launch with Clear Channel on Feb. 24 to coincide with the Academy Awards, with the paper updating Oscar-related content on the billboards. The Times plans to launch another campaign around the summer Olympics and another in the weeks prior to the presidential election.
Clear Channel currently has 30 digital billboards operating in and around the Los Angeles area.
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