Mobile Broadband Use Soars, Poised for Expansion

The number of computers using mobile broadband technology to access the internet increased 154 percent in the fourth quarter of 2007 compared with the year-earlier period, according to a comScore study of U.S. internet usage via mobile broadband*, MarketingCharts reports.

The number of computers using mobile broadband increased from 854,000 in 4Q06 to nearly 2.17 million in 4Q07, comScore said.

“Though mobile broadband access is currently used by about one percent of the total U.S. internet population, it is poised for significant growth over the next few years,” said Serge Matta, SVP of comScore.

Among other findings:

• At this early stage of mobile broadband, usage appears to be more a function of “need” than “want.” In particular, mobile broadband shows a significantly higher presence on work computers (59 percent) than home/personal computers (41 percent).
• Mobile broadband is somewhat of a luxury, skewing strongly toward the highest-income households (see table of mobile broadband use by income segment):
  • Those making at least $100,000 were 37 percent more likely than average to use mobile broadband.
  • Those with incomes below $25,000 were 41 percent less likely to do so.

In 2007, Verizon and Sprint accounted for the majority of the mobile broadband market. AT&T has announced it will increase its coverage in 2008.

*Mobile broadband uses cellular networks, and users pay subscriptions for access; the connection is made with a PC card or built-in adapter, or connections can be tethered via a cell-phone or PDA. Mobile broadband access differs from Wi-Fi access, which is predicated on the availability of short-range “hot spots” and access fees often apply incrementally for each connection.