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New lists allow direct marketers to zero in on costume buyers, tech pros, buyers of weight-loss goodies, and nutrition/health advocates.
The new list for costume buyers, from Celebrate Express Inc., uses a master file that names customers who’ve purchased party supplies and costumes in the past year. Customers are typically 24-44 with household incomes of $100,000 +, according to Direct magazine.
TechProGuide.com offers a list of nearly 1.2 million email addresses for information technology professionals. Buyer Advantage Files offers a list of consumers who buy weight-loss products, separated by those with secured credit cards, those who have a specific ailment and new parents.
The Center for Science in the Public Interest created a new list by overlaying voter registration records on subscribers to the Nutrition Action Healthletter. Segments are separated by Democratic, Republican and independent voters, with an age range of 35-55 and a household income of $50,000 +.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
