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Philly Township Hopes to Avoid Digital B-Boards

Yet another township is taking steps to block digital billboards from its communities. Plumstead, Pennsylvania, outside Philadelphia, is working to tighten language that already prohibits signs with flashing or intermittent lights.

The decision follows a similar move by nearby Doylestown, which banned video signs last year, writes the (Philadelphia) Intelligencer.

Last month, West Rockhill supervisors banned signs that are animated or have changing messages through computerized methods.

Over the past year, towns and cities across the country have engaged in similar moves to block digital billboards, often harping on the twin dangers of light pollution and driver safety. Billboard companies soothe the uproar with promises to post Amber Alerts, weather and traffic info, and other useful public safety information.

Last fall, the Federal Highway Administration (FHWA) of the U.S. Department of Transportation issued a guidance memorandum (pdf) that permits the construction of thousands of digital billboards along interstate and federal-aid highways.

The policy was issued in advance of the completion of the FHWA’s research into the safety issues associated with the signs, Scenic America points out. That research will not be completed until 2009.

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CC Outdoor Rev Stalks Past Radio for Second Straight Quarter

Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…

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Small-Market Newspapers Fare Better than Big Metros

Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.

Small town newspapers are faring better than most of their regional…

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MindShare: Most Moms Skip Television Ads

Busy moms apparently aren’t willing to waste their “me time” watching television commercials.

According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…

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Larry King Gives Way to… Ryan Seacrest?

Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.

The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.

Seacrest is currently host of E! News, American Idol…

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Ax Falls on Digital at Hachette; Conde Nast Switches Publishers

Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…

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Long-Term CMOs Loyal to Brands

Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.

92 percent of CMOs with…

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