CBS Radio Stands By PPM
Arbitron’s Portable People Meter failed to secure accreditation and that’s all right with CBS Radio.
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Arbitron’s Portable People Meter failed to secure accreditation and that’s all right with CBS Radio.
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Media multitasking and “double-dipping” - watching TV while surfing the internet - are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on behalf of online video search engine Blinkx, writes MarketingCharts.
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The proposed merger between satellite radio companies XM and Sirius awaits approval from the FCC before moving forward. It must have been discouraging, then, for the companies to hear FCC chairman Kevin Martin say, during a press conference on Tuesday, that such a merger faces a “high hurdle.”
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VH1’s new executive president has given the thumbs up to several new and continuing celebreality series.
It’s beginning to feel a lot like sweeps as networks start hyping the return of shows post strike.
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost), writes MarketingCharts.
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Project Runway ended its fourth season with the best adult 18 - 49 numbers in Bravo’s history.
National Geographic Channel has announced its eclectic 2008-09 season lineup which includes new stuff, old stuff, and some weird stuff.
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A massive jump in single sale copies of Better Homes and Gardens through Dollar Tree Stores will not be repeated.
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The 52-week TV season is the right model going forward, according to 79 percent of surveyed marketers, agency execs and media reps among those attending the Association of National Advertisers “TV and Everything Video Forum” at the end of February, the ANA said, MarketingCharts reports.
