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Arbitron’s Portable People Meter failed to secure accreditation and that’s all right with CBS Radio.
CBS Radio president and CEO Dan Mason, according to Radio Ink, sent a memo to all employees saying that though the PPM failed to obtain Media Rating Council accreditation in New York and Philadelphia, the technology should be seen in its “historical context” and that CBS Radio stands behind it.
In his missive, Mason noted several instances in which data has been used without accreditation, including Scarborough data, the LPM (local people meter) in Los Angeles and Nielsen’s unaccredited C3 commercial ratings data. “There is no limit to how many times you can go through an accreditation review,” wrote Mason. “The ‘three strikes, you’re out’ rule doesn’t apply here.”
Mason calls the PPM “the most accurate, most reliable data collection technology used in radio measurement.”
Arbitron will complete audits necessary to garner MRC accreditation.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
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The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
