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Project Runway ended its fourth season with the best adult 18 - 49 numbers in Bravo’s history.
The contest, won by the young designer Christian Siriano, averaged 3.75 million viewers 18- to 49 on Wednesday, improving on the season three finale by 9 percent. Last season’s finale previously held the title for top-rated Bravo program ever in the demo.
The fashion reality show nabbed silver in its 10 pm slot, behind NBC’s Law & Order, reported Variety.
When live-plus-seven-day ratings are counted, Project Runway’s fourth season increased its 18-49 rankings 10 percent over last season. The same night nabbed the finale of The Millionaire Matchmaker 938,000 viewers - up 13 percent over its season average. The Real Housewives of New York City drew a curious 824,000 viewers.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
