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National Geographic Channel has announced its eclectic 2008-09 season lineup which includes new stuff, old stuff, and some weird stuff.
The network will debut more than 356 hours of original programming including The Big Fix, a show about extreme repair and maintenance challenges in places such as Mt. Rushmore. Master of Disaster is a hard science/catastrophe hybrid starring Homeland Security consultant Tim Samaras; Locked In is about Georgia’s Hays State Prison; Who Knew? With Marshall Brain features the founder of the HowStuffWorks website.
Documentaries and specials on deck, according to MediaWeek, are Herod’s Lost Tomb and Baby Mammoth Autopsy, an examination of a 37,000-year-old female wooly mammoth calf recently discovered in Siberia. Cave of the Giant Crystals follows spelunkers into a Mexican cave.
Rich Goldfarb, Nat Geo’s senior vp of media sales, is in a frenzy of meetings with clients and agencies in the next few months to pitch prospective partners on sponsorship opportunities. Goldfarb will continue to stress that Nat Geo is a good venue and value for reaching an upscale, male 25-54 audience.
Nat Geo grew its ad sales revenue by 43 percent in the the 2007 upfront; another strong upfront is predicted for 2008.
Nat Geo reaches approximately 67 million U.S. households.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
