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It’s beginning to feel a lot like sweeps as networks start hyping the return of shows post strike.
To remind viewers that it’s safe to stop watching QVC and lie-detector tests, networks will spend the millions typically seen in fall to promote lineups. All the hoopla may seem a bit much, kind of like spots for Target in December, Forbes writes. But execs believe it’s necessary to remind viewers that there’s plenty of season left and favorite scripted shows are on the way. NBC, for example, will start rolling out new eps of The Office, 30 Rock and My Name is Earl on April 3, while Heroes and Chuck will take a leave of absence until fall. NBC has even gone so far as to license the theme song from the John Travolta-launcher Welcome Back, Kotter.
ABC will leverage the Oprah reality show, The Big Give, and the new season of Dancing with the Stars to herald its returning shows. CBS wasn’t willing to share its marketing plans for the upcoming mini season.
Fox, despite its cushy American Idol position, will highlight returning favorites and four new scripted series.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
